Glasgow Commonwealth Games

Glasgow wins Commonwealth Games in 2014

Glasgow has been announced as the host for the 2014 Commonwealth Games.

With the 2010 games in Delhi being seen as a risk, Glasgow was seen as being the safe option for 2014. Gavin Hastings jumped in the air despite being squashed like a sardine in the crowds, he has hugged strangers and will be for the rest of the day. The atmosphere in Glasgow is said to be unbelievable.

Susan Hughes says it is fantastic news for Glasgow and even people not involved in sport will be glad we won

Jack McConnell, former first minister, says it is fantastic to see the excitement and says it will put Glasgow on the international map and improve the profile of the city. He says 70% of the infrastructure is already in place due to everyone working together.

Nichola Sturgeon says it is phenomenal for Glasgow and Scotland and will mean so much to so many people will bring millions of pounds of investment, thousands of jobs and a real sense of pride.

Is Google Profiteering From Weak Dollar

With the US Dollar continuing to weaken against other currencies are google using this to skim of earnings from non-US AdSense users?

As a UK resident, my website is set up for UK visitors and UK advertisers, nearly all of these advertisers will be operating their AdWords accounts using budgets set using UK Sterling.

The fact they are competing against similar advertisers means the weakness of the US Dollar has little, if any effect on click pricing and daily budgets.

In other words, they are still paying Google the same amount in sterling, irrespective of the exchange rates.

This means when the exchange rate was 1 – 1.80 every £100 an advertiser spent related to $180.00 to Google.

With an exchange rate now of 1 – 2.10 every £100 an advertiser spends relates to $210.00 to google.

With this established it should mean that UK AdSense earners who are targeting UK advertisers should be seing a rise in US Dollar income in proportion to the exchange rates.

To sum up, assuming click rates etc. are consistent as the US Dollar weakens, UK based AdSense users targeting the UK market should see their US Dollar earnings rising at the same rate as exchange rates, meaning their Sterling rates remain consistent.

The question is, Are UK AdSense users seing this rise, or are google creaming it off hoping that nobody picks up on this?