I set up a very small highy targeted AdWords campaign last week, very niche but with a cost per click around the £1.00 mark.

On the landing page I obviously have the product, some info and a telephone number which is set up to receive calls about the product.

Who should call the number today? A Lycos representative trying to get me to take out sponsored advertising with them. So not only did I have the experience of hearing the terrible sales pitch (to a TPS registered phone number) I also probably got charged for the rep clicking my AdWords ad.