Timesonline diverting attention from Peter Hain

At the time of writing this article, a google search for Peter Hain results in the timesonline using  Google AdWords.

Nothing strange in that, except for the fact the ad doesn’t take us to anything about Peter Hain, but instead leads visitors to an article about George Osborne!

Why would the Timesonline divert people trying to find out about Peter Hain to a story about George Osborne failing to declare?

Are they trying to divert attention from Peter Hain?