Negative Comments
- I think its utterly hiddeous. Angular, disjointed, garish, a complete waste of money but, at least in that aspect it does represent the London Olympics! I think it should be withdrawn immediately and Seb Coe should be personally asked to reimburse the public purse the £400,000 he decided to flush down the toilet on the design before he is summarily dismissed as organiser of the games and replaced by someone with more common sense.
- Absolute rubbish!!! Why is it that the only good thing Britain can do is
waste money? Anyway, why is it London 2012, what about the rest of the country
or doesn't anything exist outside London?
S Davis
Leeds
- It's an Art Director on drugs.
I guess the price is also designed to reflect the "worth" of the strange
design.
My bid for the logo would be in the $3 range and then I would burn it.
But I would keep the outrageous verbage that "justifies" the design. Absolute
lunacy.
G. Jones
- If my dog left something like this on the sidewalk, I'd be arrested.
Troy Davis
New York
- Londoners may be unaware of the huge disappointment felt here in Paris when
we failed to win the Olympic bid. The silence in the streets of Paris after
the announcement was made was deafening.
Never known for being good sports about losing, the leg-slapping hilarity on
the unveiling of the logo had to be heard to be believed.
Consensus is it looks like a smashed swastika & subliminaly evokes the
tragic London bombings the day after the bid won.
What on Earth was Wolf Olins thinking?
- its actually more like 4 and a half pigs ears - no doubt produced by a
committee of do-gooding, PC, totally out of touch with reality types.
scrap it now and get London teenagers to submit their designs within the
next 15 days, then get the public to pick the winner on a website over the
following 15 days, which will provide a very good logo at very low cost
before the end of july.
AND seek reimbursement from the original 'designers' of the pigs ears !
Paul
- As one who suffers from migraines, these flickering images are sure to give me one.
The person who designed/approved this deserves to be afflicted with one that never ends.
- No doubt this will have been commented on at length but it needs to be
said again and again. Anyone with a basic understanding of English
grammar will be well aware that names have capital letters, spelling
London as 'london' in the 2012 logo is quite blatantly wrong. There can
be no serious justification for this. I can well imagine that its
originators perceive it as 'youthful' and modern but it isn't, it's just
illiterate. The trend for writing names without capital letters comes
from writing text messages where it is irritating to have to switch
modes for the capital names and it is therefore much easier to write the
entire message in lower case. However, this clearly isn't justified when
trying to advertise London's 2012 Olympic and everyone is very aware of
that. Frankly, it's just embarrassing that in trying to advertise London
as THE city of the world the chosen advertising team didn't realise that
basic literacy was a requirement. Now, most people will look at the logo
and think "Hm, it's pink and why have they spelt London as london? Don't
they know how to use grammar?" . Brilliant, no doubt by advertising our
lack of grammatical ability combined with a logo that was drawn by a 5
year old our Olympics will become highly regarded and eagerly
anticipated by the world...
Jan Bartscht
- The new Olympic 2012 logo is absolutely ghastly and massively
disappointing. I was really thrilled when London was awarded the Games
but now feel totally deflated by this formless and uninspiring mess.
Please, please change it to a design we can feel proud of. More public
consultation before the design was launched might have been advisable,
and how it could have cost so much to produce beggars belief.
- I'm astonished. Of all the talent around London agencies and we come
up with this. British designers have been immensely proud and
universally recognised of their achievements of the last 30 years.
This will do British design no good at all. I'm sure there has been
enormous amounts of hot air spoken in board rooms about the rationale
about the logo – but this is a mess, with no visual centre, confused,
illegible and a missed opportunity. It's not too late to change it,
we can't let the Olympic brand be cheapened with this disaster.
- A meaningless visual mess that conveys no sensible message. Give an average
3 year old a pencil and save yourself £400.000 as he or she would be happy
with a tube of smarties.
-
My grandchildren could have produced a better image.
It amazes me that these overpaid "Plonkers" can produce such rubbish
NO it will not grow on me , I attended the 1948 Olympics and there were no problems
with Logos , the 1948 logo was GREAT.Simple and to the point !
Now everything has to be so complicated, just to keep some overpaid "Plonkers" in a job.
I despair in this modern day world. Seb Coe cannot justify this Logo in in any way !
Jack Gilbert
-
The late Professor C.E.M. Joad once observed that "A committee of wise men
equals one idiot". In consideration of the presentation of what appears to
be shattered pink glass and at a cost of £400,000, surely proves the point.
- 2012 Logo is utter and absolute rubbish.
How can they justify the cost of £400.000?
I would like to see their account published, so the public can see how they
came across this vast amount.
The Logo is dreadful NOT easy on the eye.
Even though the vast majority are displeased.
Why on earth should we have this Logo THRUST upon us.
How come the public were not given a chance to choose a Logo?
Margie Downes
- The characterisation of the cipher '2' ... there were some troops in the not
too distant past who wore a pair of "2's" like these on their collars, but
they were "S's" really!!! What planet do(es) the designer(s) live on?
-
It does not suit the standard London are measured with in sports arena, we
have pass the generation when the logo can be applied
- Four hundred thousand pounds for this piece of total and utter garbage! They would have been better advised to present the project to any class of art students who would undoubtedly have come up with something far better and for free. What we have been lumbered with is a waste of money of criminal proportions and the perpetrators of this con should face court action, accused of misuse of public funds or taking money through false pretences.
Norman Wilkins
- am French and I was really disappointed when Paris lost the Olympic Games. But I thought that Britain and London were great enough to organize memorable Games.
But now I see the logo that has been chosen, I am astonished. How can this happen that any committee has chosen this one??? It is so flashy that it becomes aggressive; it is so formless and meaningless that I can't explain how a designer comes to this with £400.000!
I hardly regret that this is this kind of image people will get of London and Britain...
Mélanie
- It's utter shite! A bunch of art students could have done a better job in
exchange for a few drinks in the uni bar!
Paul G Hanmore
- This the Emperor's new clothes of logos.
I get the impression that though it is apparently praised in the design
community, this could be because no-one has the guts to point out that it is
a heaving pile of toss. The colours are just quite simply awful, it isn't
the design so much, though it does look like Lisa Simpson giving head, but
it just grates on the eye.
If I'm being kind I think that maybe it was designed to be completely shit
so that more attention would be focussed on The Games, because surely no-one
in their right mind would pay £400,000.00 for this (On that note was the
£400,000.00 for the animated advert as well because if it is then that is
not so bad).
The logo of a sports event has never bothered me but seriously, do they just
think that the public will be cowed into thinking that they are such
ignorant philistines and will just accept the wisdom of their "betters"?
"Betters" who are simply nothing more than vastly over-paid marketing
executive wastes of space with alcohol and drug problems.
At least I can take solace in the highly likely scenario that most of that
money has been snorted off the cistern of a toilet in a west end bar
somewhere and disappeared up their noses.
What an unbelievable waste of cash.
A disgrace.
Sam Bellani
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Possitive Comments
- I like the prety colors
Lucy B
(aged 4)
- The design and the structure represent the awakening of a sleeping giant, it is cutting edge yet strangely old fashioned, the painstaking work that has gone into this must not be underestimated and one needs to view the logo through the eyes of a new born child to appreciate the full complexities. I truly believe this will become a major iconic feature of the 21st century, will influence a new generation of artists/designers and will encourage many more children to take an active part in sport and the community.
S Coo,
Surrey
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