Searchers Intention Research for SEO

Keyword research has always been considered very important for SEO

With Google RankBrain, AI, Neural Matching, etc. it is now equally important to do Searchers Intention Research

Google appear to be using the searchers intention more and more

What does that phrase mean?

Basically Google try to decipher the intention of the searcher based on the search phrase used.

If a searcher searches for a product, Google assume the intention of the searcher is that they are looking to buy the product and will return in the results trusted and authoritative sites that sell the product – Plus lots of Google Shopping results and ads.

If the searcher searches for “size of product”, “type of product”, etc. Google assumes the intention of the searcher is that they are looking for information on the product and return information type websites in the results – Plus FAQ’S layouts, similar phrases, video tips, etc.

If a search searches for a service, Google assumes the searcher is looking for a local service provider and returns local to you (often based on your history or IP) local service providers = Plus maps and Google My Business listings

Optimizing and Searchers Intention Research

There are 2 ways of approaching Searchers Intention Research Optimization

• You use Searchers Intention Research to discover what types of results your key phrases deliver and build your web pages based on the results
• You use Searchers Intention Research to decide on what key phrases to target based on your web pages and the results of Searchers Intention Research

To sum up

If you sell a product, the search phrases you are targeting are seen as Buyers Intention search terms, lots of shopping results, ads and established competitors are returned in your results, and it is impossible to compete against, you need to user Searchers Intention Research to come up with new target keywords and phrases.

Comments Welcome

Recent Posts

• Has EE Had a Data Breach
• Google Business Sites Alternative
• Free SEO Advice & SEO Tips
• Set your Location for Google Search
• Change the Location Google Thinks You Are Searching From
• The Google Digital Garage
• Keyword Research Tool FAQ
• Keyword Research Tool SEO Keywords Finder Tool
• Google Move UK Business Transactions to Google UK
• Google Business Directory Coming Soon
• IKEA Business Account
• Petal Search Business Listings to rival Google Maps
• Petal Search Desktop Search Engine
• Optimizing for Petal Search
• Using Personalised Number Plates for SEO
• Google Page Experience FAQ
• Local Search
• Google Local Search
• I Could be Santa Claus Shirley Booth Anyone can be santa why can’t a lady like me I Could be Santa Claus Shirley Booth Coca-Cola Christmas Advert 2023
• Optimize for The Searchers Intention & Neural Matching
• Google Business Finder
• Free SEO Tips Top 10 SEO Tips
• Dec to Hex Conversion Tool and Hex to Dec Conversion Tool
• Free Keyword Research Tool
• Local SEO Services For Local Services in Warwickshire
• Is your business listed in UK Small Business Directory?
• UK SEO Leads For Sale
• Change Google Location Search
• Searchers Intention Research for SEO
• How To Get More Google Reviews With A Google Review Link Button
• Google Rich Results Test Bookmarklet
• Create a Google My Business Questions Link
• Getting Google Reviews With Your Place ID
• Mobile Friendly Test Bookmarklet
• Google Structured Data Testing Tool Bookmarklet
• Translate Any Word or Phrase
• Take Back Control of Your Google Searches
• Who will win the Google Maps War – The Google Geeks or The Google Suits?
• Hex Dec Converter
• What Does Google Like
• Google CID Converter
• Google Cached Snapshot Checker
• Latest Google Review Links
• Google My Business Tools & SEO Tools
• Create a Google Reviews Link
• UKSBD Map Finder
• How to find your Google CID number
• The Google Digital Garage Badges
• Google Digital Marketing Online Training Certificate
• Changes to Google Locations Settings and Google My Business
• Google Cached Snapshot Checker
• SEO Enquiry Form
• Bathroom Fitters South Warwickshire
• Latest Planning Applications in Stratford-on-Avon District Council Region
• Google Local Search
• List of Telephone Numbers
• Multiple search boxes on google homepage
• Congleton Business Coach
• Who is Emily Valentina on Twitter?
• Admington
• Honington Planning Application
• Honington Coronation Party Photos Post
• Terry Simmonds